DS Automobiles’ UK collaboration platform success prompts German roll out
by Frida, Nov 24 2015
Six months after DS Automobiles (Group PSA) launched its online platform exclusively for DS Champions across its UK dealer network Mark Blundell, Marketing Director at DS Automobiles says:
internalDesk has been an important tool for us to ensure that as a brand we’re connected to our network of DS Champions, thanks to its clever blend of business and social usage.
“internalDesk has been an important tool for us to ensure that as a brand we’re connected to our network of DS Champions, thanks to its clever blend of business and social usage. We’re able to distil important information rapidly to our community and, crucially, interact directly with these key people. I believe the platform has increased engagement and pride in our brand and, thanks to the community spirit that’s been created, also given rise to a success-driven culture. It’s great to see how the community now has a life of its own and it has definitely strengthened relationships across our DS Network.”
The outstanding KPIs and the accelerated business results have now prompted roll-out of a German version of the globally praised platform developed by internaldesk.com. After just one month, adoption and participation levels have already exceeded accepted industry metrics by a large margin.
Woodreed, specialist in using brand to engage employees, says:
“the platform will allow the DS Automobiles brand in Germany to connect with specialist-employees across the network, sharing news, views and ideas and joining in activities with each other and the brand and field teams”.