PSA Group in the UK expands online community for network engagement and productivity
by Arnaud Henneville, May 5 2016
internalDesk AB (Sweden), a leading provider of bespoke Enterprise Social Networks, and its UK-partner (Woodreed) have entered a 2-year agreement with Citroën (PSA Group). The deal was signed following the success of another customised platform implemented for DS Automobiles (a Brand of the PSA Group) last year.
With the new platform, called InForm, Citroën and DS Automobiles, now connect their entire dealer network throughout the UK – allowing both brands, from retail operations, to head office to field management to work together, faster and better.
“The productivity gains are already evident as we have literally flattened our entire organisation in a matter of days. The distance between, for example, a sales executive in Aberdeen and our quality team here in Coventry is now just one click. Not only that, we are seeing great ideas and a lot of real innovation surfacing from all over the country. It’s proving to be a cost effective way of communicating with our dealer teams.” Bek Hassan, Managing Director at Citroën and DS Automobiles UK.
Arnaud Henneville, Co-founder of internaldesk.com says:
“In our business, we get to work with very smart people day-in day-out. The Citroën and DS folks belong to that group. They are always looking for ways to create further engagement within the organisation. It’s interesting to witness how InForm has managed to reproduce the dynamics of the real world, intelligently balancing the must-do, heavy-lifting, work-related tasks and activities that make any organisation move forward, with the personal interaction everyone needs to function as a valuable colleague”.
Jo Moffatt, MD at Woodreed, specialists in using brand to engage employees, says:
“Thanks to InForm, the whole of Citroën and DS in the UK is now connected. Every day we are seeing the platform’s clever blend of business and social usage building the sense of community spirit with a commercial edge that is the hallmark of every successful company. InForm is already a success story and we’re looking forward to writing the next chapters”.
Notes for editors – For more information
Woodreed is a specialist advertising agency that’s been putting brand at the heart of internal communications since 1991. The agency treats employees like customers. This means using the same tools, methodology, brand insight and creativity that marketing teams use to engage consumers outside, but on the inside instead to engage employees and prospective employees.
internaldesk.com is an enterprise social platform. They support globally recognised companies but also small and agile ones to accelerate their business. internalDesk help motivate and engage distributed workforces in executing internal business initiatives, providing a dashboard of real-time data so leaders may follow and understand what is going on inside their organisations.
About DS Automobiles
A French brand born in Paris, DS Automobiles was officially founded on 1 June 2014. Its stated ambition is to revive the tradition of premium vehicles in the French automotive industry. Drawing on the very best of French know-how, DS Automobiles perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955. Designed for customers looking for a means to express themselves as individuals, the DS range now comprises New DS 3, New DS 3 Cabrio, New DS 4 and DS 4 Crossback, New DS 5, DS 4S*, DS 5LS* and DS 6*. The DS range stands out with exceptional styling, sensations and refinement down to the last detail, together with premium materials and advanced technology such as the Hybrid4x4 hybrid diesel drive train available on New DS 5. Marketed in Europe in DS Stores and dedicated showroom areas in the CITROËN network, DS has its own network of sales outlets in China. For customers, DS has come to represent a brand experience that goes beyond the product to include a range of exclusive premium services. The brand has sold more than 600,000 vehicles since launch.
Follow the latest DS news via @DS_UK_Official. *Available in China only
Citroën harnesses creative flair and technology to enhance well-being. Since 1919 Citroën has made a major contribution to putting cars within reach of the general public, providing practical and purposeful answers to the questions arising in each era. Citroën cars today place a premium on design, comfort and useful technology. With 10,000 customer contact points and presence in over 90 countries, Citroën sold 1.2 million vehicles worldwide in 2015. The brand has also amassed eight manufacturers’ titles in the WRC and two Manufacturers’ FIA World Championship titles from the 2014 and 2015 WTCC seasons.