It’s not easy to push for something in any organization.

Either you do it the Old Way i.e. forceful ‘mandatory compliance’ and we all know where that will get you OR you do it the New Way i.e. Motivated discretionary effort starting from within the company.

So, the question is: How do I, as a leader, make people take action on our latest strategy, on embracing our values, on sharing best practices, on increasing sales, on reducing costs, on demonstrating CSR understanding, etc.? How do I achieve that without pushing for such agenda with my top-down messages, my PowerPoint slides, my team-building off-sites, my email avalanches

And the answer is: You initiate a movement! (Watch TED 3min video here).

Have you ever started a movement in your company? Did people embrace your movement? Why or why not?

At internalDesk, we know how to start a movement. We know what it takes to reach the tipping point.