Bottom-line is; whether you buy an off-the-shelf Enterprise Social Network (ESN) such as Yammer, Slack, or Workplace on a monthly subscription or you pay top-dollars to an IT-boutique for a highly customised product that fully aligns – today – with your organisation, the outcome will be pretty much the same: nothing.
“It’s never about the best product, and always about the strategy”. Indeed, it’s always about searching for the best strategy to deliver a cohesive, well defined product. Well, while this is largely accepted, our work with some of the most celebrated companies in the world has uncovered that the opposite is also true. In other words, that it is always about searching for the best product to execute on a well-defined strategy.