99 Problems but Business Campaigns ain’t One
by Arnaud Henneville, Sep 9 2014
When it comes to deploying internal business initiatives, leaders often assume that because you belong to the selected group of people (a.k.a. ‘audience’ or ‘target group’), you ought to be taking action.
Well, reality tells us otherwise. Our research shows that on average only 22% of the targeted individuals of any internal business campaign are actually engaged in such initiative.
Read more by downloading the case.