Corporate Social Responsibility has always been and will always be a focus area for The Absolut Company. So for TAC, to communicate around the topic is critical. internalDesk’s solution gave us the means to communicate and to activate our employees in an engaging way.
Corporate Responsibility is not the next big thing – it is already a big deal for many companies.
Yet, to make everyone appreciate the CSR concept and its implications in everyday business decisions is a well-described challenge. The 5 Absolut commitments were translated into engaging online activities on internalDesk.com so everyone could interact around them. The initiative was also about testing people’s knowledge of what Absolut had been doing/is doing in that area so as to be able to spot where extra efforts are to be made.