After successes for Citroën and DS Automobiles, PSA Group in the UK launches its online Dealer platform for Peugeot.
by Arnaud Henneville, Dec 13 2016
internalDesk (Sweden), a leading provider of bespoke Enterprise Social Networks and its UK partner, specialist advertising agency, Woodreed have signed a new deal with the PSA Group in the UK. Following on from the success of the two customised platforms already provided for Citroën and DS Automobiles, Peugeot is the 3rd brand in the PSA Group UK to utilise this.
The new customised system allows the whole Peugeot network of 3,000 people, including Retail Operations, Head Office and Field Management to communicate through one platform. The Aftersales division will be added shortly.
Arnaud Henneville, co-founder of internalDesk says: “We’re delighted we are able to support Peugeot in its goal of strengthening the connections of their Dealer Network with the Head Office teams through the introduction of this collaborative platform”.
Jo Moffatt, MD at Woodreed, specialists in using brand to engage employees, commented: “Within days of launch, the Peugeot platform had already reached 30%+ user engagement. If recent positive CSI results for DS Automobiles are anything to go by, Peugeot should look forward to achieving similar success.”
Within days of launch, the Peugeot platform had already reached 30%+ user engagement.
Notes for editors – For more information
Woodreed is a specialist advertising agency that’s been putting brand at the heart of internal communications since 1991. The agency treats employees like customers. This means using the same tools, methodology, brand insight and creativity that marketing teams use to engage consumers outside and applying them inside instead to engage employees and prospective employees. www.woodreed.com
internalDesk is a communication software for companies that need custom-made solutions. Why? Because one size does not fit all.
Our clients include GE, Peugeot-Citroën, Absolut, Atlas Copco, UPM and so many more.